Scuderia Ferrari Couple's Apex with Black Silicone strap

Scuderia Ferrari MEN's SPEED MEDAL with Black Leather Strap

Scuderia Ferrari PISTA Men's with Red Rubber strap

One of the original Scuderia Ferrari families at brand launch in 2013, Pit Crew, with its strong racing character and bright, bold team colors, remains a perennial fan favorite. Dynamic new models hitting the fast track for Spring/Summer 2016 retain the signature sculpted case design inspired by the air intakes on a race car, now crafted in a sleek new thermoplastic material that's highly impact-resistant. The 44mm case in classic black or team red is detailed by a stainless steel crown with etched Prancing Horse logo detail. Rendered in white, yellow, red or black, the dial sports Pit Crew's signature chequered flag texture that captures the thrill of race day, framed by a matching metal minute reflector ring with contrasting color-blocked rev counter segment, and detailed by crisply blocked black or red hour markers, a black or red seconds hand and outlined hour/minute hands with contrast color-fill, and a signature bright yellow Racing Shield at 3 o'clock. The dial's chequered flag motif is reprised in white, yellow on red along one side of the supple black silicone strap, creating crowd-pleasing graphic appeal. Ongoing Pit Crew styles include 3-hand models that reflect national and team pride and celebrate fan-favorite drivers with their special colors, bold dial graphics and striped/color-blocked strap

Italian for driver, the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari fast font. The round matte sunray dial-in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 oclock-is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or CD-cut texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Scuderia Ferrari Men's XKERS with Black Rubber strap

Known for its bold ergonomic silhouette, RedRev T adds a striking new texture to its powerful line-up for Summer 2017. Offered in two sizes, five new 3-hand models feature matte black dials textured with horizontal stripes inspired by the design of the Testarossa engine hood. Encircled by a black reflector ring with Arabic numerals in the font found on the nose of the Ferrari single-seater, each sports a yellow Scudetto, a large crescent-shaped window with date indicator suggested by the unusual shape of a race car's gear shift window, applied markers in red, yellow or blue, and a matching needle seconds hand with Scudetto counterbalance. Topped by round bezels with colored rev segments - in black ion-plated steel on the 44mm models, and stainless steel on the 38mm designs - the black thermoplastic/steel cases are smoothly integrated with sculpted black silicone straps designed with a deep horizontal stripe-textured center.

Launched in Fall/Winter 2015 as the next generation of the most successful family in the Scuderia Ferrari line, Red Rev captures the thrill of race day with a bold honeycomb texture inspired by the layered structure of a race car's monocoque. In the launch collection, this new trademark texture defined the dials, sides of the round 44mm and 38mm cases and bi-level silicone straps featuring bright logo detail and grooves inspired by the front grille of a race car. For Spring/Summer 2016, new 3-hand Red Rev designs retain this striking signature honeycomb texture on their matte finish black dials, and continue to keep pace with the trend toward bolder, high-performance watches with a more colorful, flowing ergonomic shape from case to strap. The round 44mm and 38mm cases, crafted this season in a sleek, impact-resistant new thermoplastic material, continue to sport a contrasting polished/matte finish reminiscent of a Ferrari dashboard, and a black ion-plated crown with etched Prancing Horse as a distinctive design signature. The grooves on the integrated black or red silicone strap were inspired by the air intakes on a race car. All are secured by a stainless steel classic tongue buckle.

Scuderi Ferrari Men's Pilota EVO with Black leather strap

Scuderia Ferrari Kids's Pilan with Red Silicone strap

Launched in Fall/Winter 2015 as the next generation of the most successful family in the Scuderia Ferrari line, Red Rev captures the thrill of race day with a bold honeycomb texture inspired by the layered structure of a race car's monocoque. In the launch collection, this new trademark texture defined the dials, sides of the round 44mm and 38mm cases and bi-level silicone straps featuring bright logo detail and grooves inspired by the front grille of a race car. For Spring/Summer 2016, new 3-hand Red Rev designs retain this striking signature honeycomb texture on their matte finish black dials, and continue to keep pace with the trend toward bolder, high-performance watches with a more colorful, flowing ergonomic shape from case to strap. The round 44mm and 38mm cases, crafted this season in a sleek, impact-resistant new thermoplastic material, continue to sport a contrasting polished/matte finish reminiscent of a Ferrari dashboard, and a black ion-plated crown with etched Prancing Horse as a distinctive design signature. The grooves on the integrated black or red silicone strap were inspired by the air intakes on a race car. All are secured by a stainless steel classic tongue buckle.

Scuderia Ferrari Men 's with Rubber Red Strap

Scuderia Ferrari Men's XKERS with Black Rubber strap

Scuderia Ferrari Men's PILOTA EVO with Silver Stainless Steel

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Scuderia Ferrari Men 's with Rubber Blue Strap

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.

Scuderia Ferrari PISTA Men's with Black Rubber strap

Scuderia Ferrari Kids's Pilan with Black Silicone strap

Italian for 'driver', the name Pilota captures the cool, competitive character of this dynamic chronograph collection with color-charged, cockpit-style instrumentation dial details launched in Spring 2017. Crafted in stainless steel with a vertical brushed or black or grey ion-plated finish, the 45mm Pilota chronograph case features crown protection and extended sport lugs with aerodynamic contours sculpted for wind-deflecting stealth. The case is topped by a black or gunmetal ion-plated bezel calibrated with a white or black minute track printed in the Scuderia Ferrari 'fast' font. The round matte sunray dial - in red, black, blue or grey, signed with the name PILOTA beneath the yellow or applied silver-toned Scudetto logo at 12 o'clock - is detailed by 3 matching or contrasting recessed subdials with a fine concentric circles or 'CD-cut' texture, encircled by contrasting index rings in black, silver, or team red or yellow. The center-mounted white or red chronograph seconds hand sports a Scudetto-shaped counterbalance, while the polished stainless steel hour and minute hands feature luminescent white fill. Precisely detailed with applied black or steel/white markers, a printed fifths-of-a-second track and date display, the chronograph is offered on a visually integrated smooth black, brown or green leather strap with debossed Scudetto logo, painted black edge, colored tack-stitch detail, and brushed steel or ion-plated classic buckle, or on a bold link bracelet in brushed, black or gray ion-plated stainless steel with hidden deployment clasp.